What are we really worth?
Every so often someone tries to buy our practice. My response is “why would we want to sell?”, but it begs the question about the intrinsic “worth” of a creative technological endeavour like ours. To test this, while taxiing around the ICE’s London Awards shortlist recently with Mark Whitby I tried to glean how Ramboll had valued Whitby Bird. In the end Ramboll got a name, an order book, a track record, and a lot of people who might vanish […]
Categories: published work • Tags: commoditisation, responsibility, role model, skill, value